Did You Get the Memo? Everyone Is Wearing This Colour Now

Bobby Schuessler

It seems every fashion girl has stepped out recently in one this season's most popular colours: brown. But this polarising hue isn't the only colour that's cropping up among the street style set. We noticed that a slew of fashion A-listers gravitated toward red as well (not to be confused with the other It shade of the moment—rosy pink).

While red in all shades—we're talking burgundy, cherry, and crimson—has always been in, the hue is making a more meaningful fashion impact this spring in particular. We've seen women testing out bright red dresses with their ankle boots and jackets, trying pants and tops in the colour, and incorporating a pop of the hue in their accessory game.

Go on to check out how our favourite fashion people are wearing red right now—and get inspired to wear more of the hue this season. Plus, go a bit further to shop some of our favourite red pieces of the moment. 

Explore: Color Trends

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