The #ElleEffect Isn't Just About Fake Tan, It's a Way of Life

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(Image credit: @elleeffect)

In case you missed it, Australian fashion blogger and influencer Elle Ferguson just released a self tanner called the Elle Effect—and it’s amazing. While we followed @elleeffect on IG because of the product, we can’t help but realise that it’s not just the product that’s on point; Ferguson's style is as well. We can’t say we’re surprised, however, considering that she is half of the genius behind the famous blog, They All Hate Us.

While never thought we’d be finding outfit inspiration from a self tanning IG account, @elleeffect is just too good to ignore. Perfectly encapsulating the carefree beach-girl vibe, the photos posted have reminded us of some important staple pieces to every cool girl’s collection. After all, who better to take notes from than a famous fashion blogger and influencer?

To see the wardrobe staples we found on @elleeffect and to shop our picks, keep scrolling.

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