We're Not Really Seeing This Denim Style Anymore
In the grand sartorial scheme of things, it goes without saying that jeans are really important. And given that they're a wardrobe staple across the world, we obviously like to stay up to the minute on what's trending in the denim world and, well, what's isn't. To give us some insight into the jean style that's quickly fading from view, we turned to the experts at Edited, a retail analytics company that studies exactly what people are (and aren't) buying, which is fascinating stuff, in our opinion.
Katie Smith, Edited's senior retail analyst, gave us the cut-and-dried 411 on the jeans to toss, the jeans to keep, and the jeans to buy next to look as forward as possible. And since data doesn't lie, we're taking her insight as scripture—at least until the next season brings a whole new crop of denim trends to try.
Read on to find out which jeans people are ditching, are hanging on to, and should invest in next.
WHAT TO DITCH: JEGGINGS
Jeggings have been sent to the place trends go to die: the bargain bin. Over half of jeggings currently on the market are reduced price, by an average of 43% off. They’re selling slowly too—taking an average of 184 days to sell out. The style has suffered twofold: There’s an increase in more functional and stylish leggings in activewear and a shift toward wider shapes in denim.
WHAT TO KEEP: EMBROIDERED JEANS
We can probably thank Gucci for the recent explosion of embroidery in fashion. The ornate detailing that Alessandro Michele has reinstated on the brand’s runway in the last few seasons has become a hit right across retail and specifically on denim.
New arrivals of embroidered jeans have climbed 76% in the last three months compared to a year ago. The average price point in a pair of embroidered jeans is $88, an accessible price that’s further propelling the trend.
The trend is red hot right now, but the good news is it’s going to stick around throughout the year, having featured in Dolce & Gabbana’s F/W 17 collection and the Pre-Spring 18 collection from Christian Dior.
SHOP THE TREND
WHAT TO BUY NEXT: PANELED JEANS
What to buy next? Paneled denim. We’re talking seamed styles that often combine different shades of denim. They were seen on the F/W 17 runways of Diesel and Nicole Miller and have just shown at the Pre-Spring 18 Chanel show. There, the paneled jeans were buttoned right the along the front-center of each extra-wide leg.
You can get your hands on the trend already, as the premium market is already onto it. Influencer favorite Re/Done is using panels to transform repurposed Levi’s. Frame Denim and Alexander McQueen also have paneled and patchwork styles already on the market.
SHOP THE TREND
Next, shop the best jeans under $100, all in one place.