Career Code: The Woman Who Made Reformation a Cult-Favourite Brand

Allyson Payer

In honour of Hillary Kerr and Katherine Power’s new book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($22), we’re running an interview series featuring 17 questions (in honour of the book’s 17 chapters) about the work lives of the most inspirational female leaders in the fashion industry. So far, we’ve tapped Lauren Conrad, Sally Singer, Candice Lake, and more. Up next? Yael Aflalo.

We’d be hard-pressed to encounter a stylish girl who isn’t a die-hard fan of Reformation’s flirty, wearable pieces. Since 2009, the Los Angeles–based brand has not only been making the world a more well-dressed place but also been paving the way for sustainability in the fashion industry. Using vintage surplus and sustainable fabrics while incorporating better practices throughout its supply chain, Reformation is producing garments that are lessening fashion’s environmental impact on the planet. And Yael Aflalo, the woman who started it all, continues to guide the brand as it grows and wins the undying affection of more and more women.

As founder and CEO of Reformation, Aflalo has learned a thing or two about starting your own company as a young woman, turning it into a major success story, and changing the world. And we were lucky enough to get the chance to ask her all about it.

Keep scrolling to hear Aflalo’s inspiring story and get invaluable career advice straight from a women at the forefront of the fashion industry.

If you could ask the founder and CEO of Reformation one thing, what would it be? Tell us in the comments below, and be sure to shop Reformation’s new arrivals (they’re really good).

Opening Image: Katie Friedman

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