Career Code: Meet the Woman Who Transformed C/MEO Collective

Amanda Stavropoulos

In honour of Hillary Kerr and Katherine Power’s new book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($22), we’re kicking off an interview series featuring 17 questions (in honour of the book’s 17 chapters) about the work lives of the most inspirational female leaders in the fashion industry. So far, we’ve tapped Rebecca MinkoffSally SingerRachel Zoe, and more. Up next? Siham Elmawey.

Every Australian girl has come across C/MEO Collective at least once—whether you own a piece from the label, or you’ve spotted it on Instagram or a celeb (Kourtney Kardashian is a huge fan), there’s no denying it’s everywhere.

Established in 2010, the Adelaide-based label has cemented its spot in the industry as a go-to for its unique aesthetic—experimental shapes, unique and directional prints, and premium fabrics—all for an affordable price. The creative eye behind all the clothes you want to wear? Head designer Siham Elmawey. In April 2015, the label evolved from Cameo The Label, to C/MEO Collective, and with Elmawey at the creative helm, it took on a more premium, directional feel.

Desperate to know more about the woman behind the label’s covetable designs, we sat down with Siham to find out more. Keep scrolling!

Shop C/MEO Collective.

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