This Is How Your Style Would Change if You Moved to Byron Bay
This week, Australian label Spell & The Gypsy Collective launched its very first swim collection, and to celebrate, we had the opportunity to catch up with brand-devotee, Byron Bay-based actress Elsa Pataky. The Spanish/American actress moved to the coastal town a few years ago with her family, and once she discovered Spell & The Gypsy Collective, there was no going back (much like us!). The brand's easy-to-wear, relaxed vibe, and unique prints make it a no-brainer. Slipping into one of its signature floral prints, feels immediately like you’re on a holiday. It’s no wonder people travel specifically to Byron Bay just to visit its store (which, by the way, if you haven’t visited, is a must-see).
Moving cities always has an impact on your style, whether you’re going from the city to the sea, or city to city, there’s always a shift in the way you dress. Pataky found this to be true, when she moved from L.A., to Byron Bay. Keep scrolling to read our interview, and find out more.
Who What Wear Australia: How has your style changed since you moved to Byron Bay?
E: A lot. It’s totally changed. Once I started living in Byron Bay, I changed my whole wardrobe and my whole style. I feel like this place [Byron Bay] is so magical and full of colour, I felt I had to wear different things when I first moved here. The things that I was wearing in L.A. or in my hometown in Madrid or Europe, didn’t work, because there’s a different vibe. And then I met Spell Designs, and I think that’s the main reason why I changed my whole style because I found something that really fits the lifestyle here. It’s comfortable, its unique, it’s happy, it has that summer vibe, and it makes you feel like you’re on holidays all the time. Even in winter, I found things within the brand that work.
WWW: How did you discover Spell & The Gypsy Collective?
EP: So, I came here [Byron Bay] years ago before I lived here, and I was shopping around and I saw this shop and I was like “oh my god”. This is something I’ve dreamed of and what I want to wear. So I bought a couple of things and I fell in love with it. When I came back to live in Byron Bay, I went straight to the shop and it’s been like that ever since.
WWW: What’s your go-to outfit? What do you put on in the morning for your general day-to-day?
EP: I feel like there’s an ease to Spell & The Gypsy Collective. If it’s summer I will easily spend the day in a swimsuit with a skirt— I’ll go pick up my kids and go to the beach. At night, you put one of those shirts on and a pair of high heels and you’re ready to go.
WWW: What’s been your most memorable red carpet outfit?
EP: I always remember this moment. I was in Cannes which I feel is one of the most beautiful red carpets, because it’s unique and it’s France, so the way they have it all exposed and everything—it’s an amazing red carpet. I was wearing Roberto Cavalli, and all this amazing jewellery, and I really feel like it was a moment. It was beautiful and I felt amazing.
WWW: Have you saved any of your red carpet outfits to pass onto your daughter one day?
EP: Yeah, I have a few that are my favourites but I don’t know if she will wear them. Because living here now, it’s a totally different style. Maybe one day. But yeah I have a few that I’ve kept.
WWW: Is fashion a big part of your everyday life? Is it important to you?
EP: Yeah. It changes with the years, it changes with the importance I give to it. Before I had kids, it took a longer time to dress, to go into more detail. Now that I have kids, I love to dress up but I don’t have the time so it’s more that they [clothes] are comfortable and easy to wear and different styles. I don’t put as much time in it, so now, it just has to be easy and chic.