Watch the Burberry Runway Show Live!
We've already seen the likes of Tom Ford and Tommy Hilfiger shake up the fashion calendar with see-now-buy-now collections, and now Burberry is doing the same across the pond. The legendary brand will be live streaming its first straight-to-consumer show from London today, which will be available to shop online immediately afterward.
“The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves," Burberry's chief creative officer, Christopher Bailey, said in a press release. "Our shows have been evolving to close this gap for some time. From live-streaming, to ordering straight from the runway, to live social media campaigns, this is the latest step in a creative process that will continue to evolve.”
Watch the Burberry runway show live at 2:30 p.m. EST!
Will you be tuning in? Tell us in the comments below, and then shop Burberry's newest arrivals online! And if you want more fashion week coverage, head here for everything you need to know about the spring runway shows.
Opening Image: Getty Images
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
-
No Holiday Outfit Is Complete Without These Chic Accessories
I'm channeling my inner Brit.
By Michaela Bushkin
-
BRB, Adding This Entire Collection to My Winter Wish List
Luxe doesn't even begin to cover it.
By Anneliese Dominguez
-
Editors Predict These 12 New Perfumes Will Be Everywhere This Fall
Your perfume wardrobe just got a whole lot more elevated.
By Shawna Hudson
-
You're Welcome: Here's Every Underrated Fragrance WWW Editors Are Gatekeeping
You can thank us later.
By Maya Thomas
-
Vacation Season Is Upon Us—3 Destinations and Looks to Explore This Summer
Catching flights all summer 2023.
By Aniyah Morinia
-
Move Over, Mini Bags—This Style Is Taking Over Our Wardrobes
It's perfect for spring and summer.
By Michaela Bushkin
-
Our Editors Know a Good Gift When They See One—These Burberry Items Are It
We're keeping a few for ourselves.
By Natalie Gray Herder
-
If You Hate Pretty Things, Keep Scrolling—This Fall Trend Will 100% Blow Up
Hello, gorgeous.
By Eliza Huber