Attention, Shoppers: Black Friday Broke a Crazy Record This Year
Well, we knew how far loyal shoppers were willing to go for a deal this Black Friday, but we didn't imagine the record-breaking weekend retailers just had. According to Google, foot traffic was up 65% compared to an average November weekend day, but for clothing, toy, and electronic stores, the amount of people in-store was more than double the average.
Not only were shoppers making their way through every store possible, but they added to their digital carts using mobile devices while setting a major sales record. Adobe reports that Black Friday 2016 "became the first day in retail history to drive over one billion dollars in mobile revenue at $1.2 billion." This staggering number accounts for an impressive 36% of the total online sales for the day, which also happened set a record. Overall online sales surpassed the $3 billion mark, at $3.34 billion for the day—a massive record that might just beat out Cyber Monday for most online sales. Unless that, too, sets a crazy record.
Are you shocked about the record-breaking shopping statistics? Tells us in the comments and shop our summer essentials.
Opening Image: Melodie Jeng/Getty Images