The Best Online Shops for Buying Bathing Suits

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(Image credit: @revolve)

While we recently shared where I and our other editors like to shop IRL, when it comes to swimwear, my opinion is that it doesn’t get better than the internet. Why? Because no matter what your preferred style or budget, there’s (at least) a website out there that caters to you, without the often fruitless trip to the mall or department store. Plus, when it comes to trying on something as personal as a bikini, where better than the comfort of your own home?

As such, today I’m sharing my personal favorite sites to shop a wide range of swimwear this summer. Whether you’re looking for something classic you can count on loving for seasons to come or simply want the latest trends all our favorite bloggers are wearing on vacation as we speak, there’s a website for you below—trust me.

Start scrolling to read about the six different sites and, of course, shop a few picks from each.

SHOPBOP

Whether you’re looking for a designer piece, an affordable find, or an under-the-radar new brand, Shopbop has you covered with a colossal selection of swimwear. Plus, the site offers free three-day shipping and returns, so you can try on multiple styles or sizes at home with no consequences.

J.CREW

J.Crew's swimwear has somewhat of a cult following, and we can totally see why. The many, many cuts come in a range of colors and prints, all of which have a contemporary yet classic feel (like everything else the brand makes). Plus, the prices are on the lower end of the scale, making your purchase feel like a smart investment.

TOPSHOP

If you’re looking for an ultra-affordable suit that hits on all the season’s latest trends, Topshop is most certainly for you. From ruffles to smocking to Henley details, the brand has it all at a budget that your wallet will like too. Topshop has also started carrying other brand's pieces on its site, so there are even more options than ever.

NEED SUPPLY CO.

Like all its other sections, Need Supply Co.'s swim selection is for the girl who wants something a little different than what everyone else is wearing. Whether it's an under-the-radar brand or an unexpected print or colorway, the bathing suits are unlike those you'd see on other sites, and that's what we love about them.

NET-A-PORTER

If you’re ready to splurge on a suit and want to be sure you’re buying a good one, head straight to Net-a-Porter. The site’s stamp of approval means it’s sure to be worth the purchase, and the user experience, customer service, shipping, and returns policy are all virtually unbeatable.

REVOLVE

Last but not least, we have Revolve. Aside from being where you can find all the suits you’ve been obsessing over from virtually every blogger’s Instagram, it’s also where you can find a breakdown of the season’s swimwear trends and a range of brands and prices. Plus, the homepage is a source of endless summer style inspiration thanks to its many well-documented travels.

Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.