This Scandinavian It Girl Has the Coolest Street Style
If you're not yet familiar with Babba Canales, it was only a matter of time before you learned her name. Not only does the Swedish It girl have the kind of street style that would make any fashion girl swoon, but she's a mover and shaker in the fashion industry and beyond—all at just 26 years old. The Stockholm native started at Mykita eyewear, launched her own data-driven marketing and PR agency, was recruited to help launch Uber in Sweden, was named one of Forbes's "30 Under 30" for her Fashion Week collaboration with Rag & Bone in 2015, then was the director of brand marketing for smart luggage brand Away. This past May, Canales left her role at Away to start her own brand marketing agency By Babba. Canales's covetable style—a mix of playful sporty and feminine pieces combined with Scandinavian sensibilities—has garnered her attention from Vogue as well as a legion of fashion girl followers.
Head below to see some of Babba Canales's best street stylings.