14 Cool Aussie Brands Fashion Girls Secretly Love
Where are fashion girls to go when they are sick of everything in their closets in addition to all of their go-to shopping destinations? Down under, to the land of the unknown home-grown brands of course. We often associate our country with sun, fun, and everything lcasual, but what we frequently fail to realise is just how objectively fashionable this place secretly (to us at least) is. So much so that you might end up ditching all your favourite go-to retailers once you read up on what is hiding amid the mainstream.
To preface this before you read any further, the amount of extremely stylish under-ground brands seemed endless, making choosing the ones to showcase here today particularly difficult, but since we feel like we know you well enough by now, the brands ahead are ones we think you'll draw a liking to. While some of these may ring a bell due to sightings on some of your favourite celebrities, others will be excitingly foreign. From swimwear to ready-to-wear to accessories, get ready to shop the Australian brands fashion girls obsess over and that you will remember too.
Go on to read all about the Australian brands fashion girls love and to shop our favourite items from each.
This daringly chic swimwear label was inspired by the '80s as an ode to the time when women started to feel empowered and comfortable in their own skin. Here you will find tons of high-rise and cheeky bottoms, crochet pieces, and that well-known underwire top (see below).
Bec & Bridge
Birthed from the formation of a beautiful friendship between Becky Cooper and Bridget Yorston, Bec & Bridge is suited for the girl searching for the perfect party dress or sultry separates. Kendall Jenner wore the dress below a few times, proving this brand is always worth keeping in mind.
If you are in need of statement sunglasses, you’re in luck because Samantha Stevenson and Edward Baker of Pared Eyewear have created sunglasses literally made for the fashion girl at heart. From dangling charms to striking colours, these sunnies are worth every penny, if you ask us.
Skye & Staghorn
Designer Dakota Gilbert grew up in Western Australia and thus has a knack for swimwear. Her suits for Skye & Staghorn are known for being inventive in shape, colour, and fabric. The brand recently started selling on Shopbop and is rarely in stock due to its growing popularity in the O/S, so shop it while it's still available.
Nobody Denim was started by a family-built denim laundry in Melbourne, Australia, in 1999. Using its own tools and techniques, the house hand-customises its denim in every sense of the word. The brand also works "closely with the Textile, Clothing and Footwear Union of Australia (TCFUA) to maintain an ethical workplace and we are accredited with Ethical Clothing Australia," according to its site.
Hunter the Label
SIR the Label
On the hunt for extremely wearable and minimalistic items? You've come to the right place. At SIR the Label, you will find easy separates, great dresses, and even the adorable sandals we included below.
Build on the idea of women being able to wear comfortable, uncomplicated, and extremely stylish swimwear, Matteau brings you swimsuit styles fit for women with every kind of personal style and all taste thanks to the simplistic design.
Lee Mathews, established in 2000, is a great reflection of our architecture, colours, and art. The combination of prints and silhouettes you'll find here are incomparable.
Lucy Folk has a wide variety of accessories ranging from unique jewelry to festive eyewear. Celebrity fans of the brand include Beyoncé, Elle Fanning, Cara Delevingne, Solange, Suki Waterhouse, Leandra Medine, Anna Dello Russo, and Gia Coppola, so you know it's bound to be festive.
Camilla and Marc
Making a name for itself since its huge launch at Australian Fashion Week in 2003, Camilla and Marc offers high-quality pieces with clean lines and an overall striking aesthetic. It is here you can find something perfectly on trend yet totally timeless all in one shopping trip.
From denim to whimsical dresses, the range of products offered at Aje seems endless—in a good way. Although we are crushing hard on the white eyelet dress in the image above, this reworked denim jacket is a must have.
Founded by Kit Willow, KitX has perfectly edgy yet feminine pieces but is also eco-friendly. "We create product love with high-frequency wear, superior quality, and creative design while consciously sourcing materials that minimise harm to our planet's precious resources," reads the brand's site.