The New '90s-Inspired Sneakers Adidas Calls "Provocative" and "Rebellious"
Adidas really wants you to know that its new sneaker launch is anything but ordinary. The announcement for its new Prophere sneakers is littered with impressive claims: Adidas describes them as provocative, bold, disruptive, rebellious, and technically innovative, just to name a few terms.
So why all the hype? Adidas Originals' SVP of global design, Nic Galway, explained in a press release: "With Prophere we wanted to take a different view of our archive and looked to the unapologetic aesthetic of the 90s, when the brand experimented with bold silhouettes. We took the provocative and uncompromising thinking of the era and reimagined it for today—a confident approach to branding and unexpected proportions of toolings were the inspiration for Prophere." Mark your calendars: The new shoes launch in stores and online on December 15.
Read on to preview Adidas's new Prophere sneakers launching on December 15.
Next up, shop the new $35 leggings all your friends will ask you about.
Opening Image: Getty Images
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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